About Fixate
Healthcare marketing, minus the agency runaround.
Fixate Brand Strategy is a Toronto-based healthcare marketing firm. We help clinics, health-tech, pharma, and medtech teams build brands people trust — and then go get the patients and clients to match. Senior strategy, specialist execution, and none of the big-agency overhead.
30 minutes. No pitch deck, no pressure.
Why Fixate exists
It all started with a question
“Why don’t agencies treat their clients like partners?”
Most agencies sell campaigns. What you actually need is a strategic partner — one that understands the business problem behind the marketing problem, and is accountable for both the plan and the results.
That’s what Fixate is built to be. We start with strategy, connect it to the numbers that matter to your business, and then do the work. No bloated retainers for reports nobody reads.
Leadership
Led by JD MacKenzie, MBA
Fixate’s founder and owner, JD brings experience in brand strategy, communications, digital marketing, and high-ticket events across tech, telecom, academic testing, politics, and luxury recreational vehicles. He leads every client engagement and puts that range to work for healthcare — where the stakes are higher, the rules are stricter, and good strategy matters more.
Education
- MBA, University of Ottawa
- Diploma in Public Relations, University of Victoria
- B.A. in English and Psychology, Saint Mary’s University
The Fixate network
Fixate pairs senior strategy with specialists in design and communications, so every project gets the right expertise without big-agency overhead.
How we work
What you can expect from Fixate
Four things we won’t compromise on, no matter the size of the project.
Strategy before tactics
We won’t spend your budget on ads until we know who you’re talking to and what they need to hear.
Plain English, always
No jargon, no 90-page decks. You’ll always know what we’re doing and why.
Compliance built in
Privacy, consent, and advertising rules are part of the plan from day one, not an afterthought.
Measured, not guessed
Every campaign gets clear goals and honest reporting on what’s working and what isn’t.
What we do
Strategy first. Tactics second.
Everything we do sits on four pillars. Once those are solid, we run the channels that bring in new patients and clients.
Strategic brand management
Positioning, messaging, and an identity that stays consistent everywhere.
Customer insight research
Decisions based on what your patients and clients actually think.
Patient journey planning
Every touchpoint from first search to follow-up, with the friction fixed.
Customer acquisition strategy
The right channels, budget, and measures — no spray-and-pray.
“Fixate’s expertise revolutionized our brand positioning and allowed us to more effectively communicate our value proposition to our clients.”
Let’s see if we’re a good fit.
Tell us what’s going on with your brand. We’ll tell you what we’d do first — even if it’s not hiring us.
Or reach me at BrandStrategy@fixate.ca · (647) 459-2865